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Sterling Planet Shifts Firestone Freedom 100 Racecar to Carbon Neutrality

Posted on 5/21/2009 by in carbon offsets clients partnerships green sports

Sterling Planet teams with Alliance Motorsports to offset racecar emissions on Indy track

Indianapolis, IN, May 21, 2009 – Sterling Planet announced today a sponsorship agreement with Alliance Motorsports LLC that will make history at the Indianapolis Motorspeedway, as the partners sponsor the first ‘carbon neutral’ racecar to compete at the legendary track. Sterling Planet is providing carbon offsets to mitigate greenhouse gas emissions from the car driven by Mike Potekhen in the Firestone Freedom 100, an Indy Lights Series event set for May 22.

“We’re pleased to announce our affiliation with Sterling Planet,” said Jeff Matthews, co-owner of Alliance Motorsports. “We will have driver Mike Potekhen’s car going ‘carbon neutral’ in the Firestone Freedom 100 race at the Indianapolis Motorspeedway. We’re proud to set the pace and have the first racecar in the history of the Indy Lights Series to go carbon neutral.”

Reducing environmental impacts is an everyday occurrence at Sterling Planet, which has a track record for offsetting headliner events. Sterling Planet has ‘greened’ prominent national events, including NFL’s Super Bowl XLI , the 2008 Democratic National Convention and both the Democratic and Republican conventions in 2004.

“Clearly, Alliance Motorsports is demonstrating progressive environmental leadership by choosing to offset tailpipe emissions from this Indy Lights racer,” said Mel Jones, Sterling Planet President and CEO. “At the Firestone Freedom 100, Alliance will wave its own green flag and enter a different kind of racecar, and we’re proud to be part of this groundbreaking initiative.”

Sterling Planet is tapping carbon reduction projects in Indiana and South Carolina to offset greenhouse gas emissions from the Alliance racecar as it competes in the 100-mile event, consuming gasoline at the average rate of 1.5 miles per gallon. T&M Dairies Agricultural Methane in Indiana and the Greenville County Landfill Gas Utilization Project in South Carolina capture and destroy methane, preventing its release into the atmosphere. Methane is the natural byproduct of decomposition and a detrimental greenhouse gas.

Sterling Planet markets carbon offsets, renewable energy certificates and other environmental assets to help clients reduce their environmental footprint. Carbon offsets each represent one metric ton of reduced emissions of carbon dioxide equivalents and meet stringent standards. The offsets are real, representing actual emission reductions that are measured and monitored. The offsets are additional, with greenhouse gas reductions that extend beyond what would have happened anyway or in a ‘business as usual’ scenario. Once sold, the offsets are retired permanently to prevent double counting. Independent third party verifiers scrutinize source projects and measure, track and record actual emission reductions.

About Sterling Planet:

Sterling Planet helps clients reduce their environmental footprint with renewable energy, innovative White Tags® energy efficiency certificates and verified carbon offsets. Awarded back-to-back honors as Renewable Energy Marketer of the Year by the U.S. Department of Energy in 2007 and 2008, Sterling Planet is the nation’s first (since 2000) and foremost retail provider of renewable energy certificates. The top two U.S. renewable energy purchasers are Sterling Planet clients, along with 1,750 other business customers, 118 utilities, 60 colleges and universities, 218 government clients and thousands of consumers. Services include utility or municipality partnerships, development of new renewable energy and carbon reduction projects, management of suppliers’ environmental assets, and educational and marketing outreach. Going beyond the cause of environmental sustainability, the company also embraces social sustainability through solar electrification projects that illuminate African schools and create fresh opportunities for the youngest generation. www.sterlingplanet.com
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